PLANNING: Audience Profile

As Tyler Noel's song, If You Wanna Leave, is an R&B song, I initially looked at the target audience of this genre. Common audiences are often between the ages of 13 - 25 due to the explicit language and mature subject matter that R&B music sometimes has, such as Boyz II Men's I'll Make Love to You and Beyonce's Rocket.

I then took to Twitter to look directly at Tyler Noel's existing audience by finding out what kind of social groups are present in her list of followers. I found many young, black men and women as well as a few mature, white men. As her white male followers are significantly a minority, I decided that the target audience for our music video would be 13 - 25 year old black women. This idea was also supported by the subject matter of the song which promotes the empowerment of women. 

I then looked at Tyler Noel's Facebook page to support my findings on her existing fan base. A feature on the Facebook app is the ability to see a generalisation of the people who 'like' her page. What I found through finding this out is that her fan base is similar to that of the R&B genre. However, her fan base ranges to a much older age than the generic genre which emphasises the mature tone and subject matter of her music. I took thois new information on board in order to change my opinion on who Tyler Noel's target audience would be - I pushed the age range up to 15 - 35 year olds in order to incorporate her existing audience. I also took into consideration similar artists to Tyler Noel such as Mary J Blige as this would give me an idea as to who would be interested in her music.

I looked at Mary J Blige's Twitter page in order to find out what kind of people are interested in her music as this could strengthen my idea of what Tyler Noel's audience could be. I found that her audience is very similar to that of Noel as I found many young, black women in her list of followers as well as some older women and some girls of other nationalities. However, the audience that I felt would be our target demographic - black women aged 15 to 35 - was the most significant social group within this list.