This is our initial concept for the magazine advert that we hope will promote our digipak. We based the layout of this magazine advert on the existing magazine advert for the highly successful album Who You Are by Jessie J.
We decided to use this format as we felt that its simplicity made it stand out and it is straight to the point. It outlines the important facts that a reader may need to know without making them stop for too long whilst flicking through a magazine. We also included her website and a logo that says "available on iTunes" so readers would know how to purchase the album if they prefer digital copies as well as logos for social networking sites that readers can follow Tyler Noel on.
A second magazine advert that I created features the album cover at the bottom and has a large image of the artist as the main focus of the product. This is so readers who are quickly flicking through a magazine can recognise her face from the music video and become intrigued as to what the advert could be promoting. It also includes the phrase "OUT NOW" in captials to create excitement over the release of this album. Similarly, the logos of various social networking sites are also featured to bring the audience closer to the artist.
When we showed potential audience members our two initial ideas, they claimed that they were too plain and did not give them a good enough idea of the quality of the album: "there's not enough information to make me want to go and buy this album." Some audience members suggested that "maybe some reviews would make readers feel compelled to buy it" as they would feel assured that this product is of high quality and will not be a waste of money. They also felt that "the artist's name and the album title should be bolder" so readers know what to look out for in music shops. However, they felt that the layout of the second magazine advert was more "exciting" as it was a bit "unconventional" to include a large image of the artist which is not featured on the album cover. We took these critiques on board when creating our final product by using the layout of the second magazine advert, including reviews and making the artist's name and album title stand out.
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