EVALUATION TWO (Michael Nwankwo)

How effective is the combination of your main and ancillary texts?

How have you connected all three of your products?

Magazine Advert

Magazine adverts are there to promote the artist and the album. There are many different magazine adverts so the use of why a person picks one over another would be due to the requirements of what they want to read about. This shows that the audience is active. The reader can then gain trust in the magazine and tend to follow the same views seen in it as this is the reason they liked it in the first place. This allows for the use of magazine adverts a very good form of promotion. The audience reading the magazine advert would already be willing to take in the information they are being shown which allows for greater chance of interest in the purchase of the album or just them doing further research into the artist. 

Digipak

A digipak is a styled CD packaging with elements inside. The digipak helps promote the album as it obtains extras features like a lyric book which may influence the audience to purchase the album. The album becomes more appealing to the audience as they get more information about the production of the music but also a lot more of the artist themselves. This is something that the audience likes as a lot of them idolise celebrites and people with talent and they like to get to know these people through different mediums like social networks so the digipak with extra information supports that idea of being able to idolise. Durthermore the didgipak helps potray an message to the audience. Sometimes the message can be lost in the covers of albums but the reinforcement of the extra material in the digipak can clarify the message that the media producer is trying to get across. 

Music Video

Together these products are a promotional package. Each product promotes the album and all gives the audience different methods to view the gain awareness of the album and the artist. With the music video being posted on Youtube a well-established video sharing site with over ! billion users on the site a lot of people can find out about Tyler Noel through the music video and then could then do promotion without even knowing it through word of mouth. The digipak would mainly be for people who are already consumers of Tyler Noel music as they would go looking in store to find her material. however, new fans may be interested in purchasing it as well due to the extra information inside, so if they different want to purchase intimately because they didnt know who Tyler Noel was the extra information inside the digipak and the added extras may push the audience into purchasing the product. The magazine advert promotes not just the album but the artist herself. 

Before the process of releasing an album always followed the same pattern with the release of the magazine advert then the digipak and then the music video. However, with the increase in technology and an increase in the amount of technology used actively in every day life, the release of albums can vary. The increase in the amount of ways to illegally get music has also played a role in the change. The release of the music video tends to be first now, with the song being from the album and promoting not just the artist and but the quality of the album. This song would most definitely be the 'hit' of the album which they would hope to chart with so they are able to gain recognition and increase amount of people aware of the artist so they can gain extras sales. They would release the digipak and album. This would be reinforced but the promotion they would be doing through interviews and social presence especially on social media. Lastly, the magazine adverts to gain the sales of anyone who had missed all the promotion through word of mouth, social presence etc.
I think this is the same way in which my media products develop each other as I feel that this shows that I 'soundblast productions' am aware of the current state of the music industry and am trying to adapt to the best for the consumer and the artist. The artist can gain more fans and sales if they release a very goof song in the music video like 'If you wanna Leave' and then purchase the digipak based of they feelings about the song they had just heard and furthermore they could her previews of her other songs on the Album on Itunes before the Digipak is purchased in-store. 

Do your three products have a shared identity?

My products do have a shared identity. This was something I felt was important in the success of the promotional package and how it was. It has been seen with artist from all type of genres from Ed Sheeran to 50 Cent. The use of shared identity allows the audience to identity the product wherever they see it. For example, if they see a magazine advert they may like it and continue reading the magazine and then after forgot about. The shared identity then helps when they see the same image or scenery on the front cover of the digipak in store. This would then make them more likely to purchase as they was already interested from the magazine advert they saw. If The identity was different this would make it harder for the artist’s work to get recognised by a new audience as only people searching for Tyler noel would find it. Furthermore, I felt that the shared identity should also follow in the music video with shots from the music video being the main source of images for the digipak and magazine advert. This is due wanting the audience to be able to recognise the products wherever they see them. If they missed the magazine advert or digipak and saw the music video first then would still recognise the magazine advert or digipak when they see it and hopefully if they liked the song purchase the album. However, it could be said that the magazine adverts shared identity is not as strong as the magazine advert and digipaks due to the dark black background and the big image of the artist Tyler Noel. I feel this still has shared identity but as a media producer I had to make the decision of how much focus we want on the artist herself. Tyler Noel is unsigned so not only am I trying to promote the album but her as an artist aswell. The R&B genre focuses on connection with the artist so by putting a face to music and album makes the music more successful and the artist herself grow. Furthermore, the clothes being worn in that shot are still form the music video so the identity is still shared. The black background reinforces the focus on promotion as it makes the information and images on the page stand out.

How could you have developed your products to increase their synergy?

I feel that due to the R&B genre focussing on relationship issues there could be greater synergy if the magazine advert had a greater focus on the relationship dramas rather than Tyler Noel. R&B audiences like to see an identifiable character as this is a character that they would relate to throughout as they themselves have been through relationship problems like the character. The audience would attempt to put themselves in the characters shoes and think what they would do. They could also just sympathise with the character and learn from the characters situation. With the Issue of relationships being so relatable, a greater focus on relationships in the magazine advert could have allowed for the three products to link together more rather than the magazine advert trying to promote more than just the album but the artist aswell.

How do you feel about the final products?

I feel the final products are very strong and would help Tyler Noel further her career and this is something that I felt was key in the production of these products. I felt that being an unsigned artist them to growth is good music but also being an identifiable character. The audience need to know to identify the artist with their music or the artist may just be a one hit wonder with one song but they do not know who sings it. The products being used for the purpose of promotion which are there main feature I feel that the products done their job. The Magazine advert has an image of the digipak and some reviews/ opinions of the album with star ratings.  This not just a convention of magazine adverts but can also link back to the R&B genre whose audience like to be able to relate. By seeing other people’s opinion they may see one which they value more of because that person/company who writ the review shares the same views as them which entices them to purchase the album ‘More Than Friends’.