AUDIENCE FEEDBACK
Before moving on to creating alternate versions of the digipak cover, we asked people within our target audience of 15 - 30 year olds which they believed to be more suitable for the single after having heard the song. The majority of audience members stated that the second digipak cover would be better suited to the single as it gives us a clearer concept of the song's content. As Tyler Noel is an unsigned artist, it is to be expected that most people do not know who she is. Therefore, promoting her image is important as it is her image that people will recognise as she releases more music. Our issue with the pixelation of the picture was not mentioned by the audience; once we had pointed it out, our audience members said that is was unnoticeable.
ARTIST FEEDBACK
After asking representatives of our demographic for their preferences, we then approached the song's original artist - Tyler Noel - for her opinion. Not only did we send her the main two mock ups that were shown to our target audience, but an additional third cover which also features an image of the performer in the music video. She agreed with our target audience's opinion and stated that the second digipak cover would be the most suitable cover for her single's digipak.
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