Twitter As A Source Of Promotion

Twitter as a form of promotion from enosd1

The Use Of Facebook As A Promotion Source

MAGAZINE ADVERT: Final Product

MAGAZINE ADVERT: Initial Idea and Audience Feedback

This is our initial concept for the magazine advert that we hope will promote our digipak. We based the layout of this magazine advert on the existing magazine advert for the highly successful album Who You Are by Jessie J.

We decided to use this format as we felt that its simplicity made it stand out and it is straight to the point. It outlines the important facts that a reader may need to know without making them stop for too long whilst flicking through a magazine. We also included her website and a logo that says "available on iTunes" so readers would know how to purchase the album if they prefer digital copies as well as logos for social networking sites that readers can follow Tyler Noel on.

A second magazine advert that I created features the album cover at the bottom and has a large image of the artist as the main focus of the product. This is so readers who are quickly flicking through a magazine can recognise her face from the music video and become intrigued as to what the advert could be promoting. It also includes the phrase "OUT NOW" in captials to create excitement over the release of this album. Similarly, the logos of various social networking sites are also featured to bring the audience closer to the artist.

When we showed potential audience members our two initial ideas, they claimed that they were too plain and did not give them a good enough idea of the quality of the album: "there's not enough information to make me want to go and buy this album." Some audience members suggested that "maybe some reviews would make readers feel compelled to buy it" as they would feel assured that this product is of high quality and will not be a waste of money. They also felt that "the artist's name and the album title should be bolder" so readers know what to look out for in music shops. However, they felt that the layout of the second magazine advert was more "exciting" as it was a bit "unconventional" to include a large image of the artist which is not featured on the album cover. We took these critiques on board when creating our final product by using the layout of the second magazine advert, including reviews and making the artist's name and album title stand out.

DIGIPAK: Final Product

After creating the front and back covers of the digipak, we then went on to design the inside panels, lyric booklet cover and disc. This is our final digipak template: 

The cover of the lyric booklet ties into the cover of the digipak in order to link the whole package together. The two images on the inside panels have contrasting tones in order to depict the range of emotions Tyler Noel feels in the songs which are featured in the album. The image of a theatre on the disc symbolises the dramatic nature of Noel's life as described through her music

We showed members of our target audience this template and asked their opinion on whether or not they understood the concept of the album through these images. They agreed that the inside panels clearly symbolised a range in emotions and were able to predict what the content of the album would be like. 

DIGIPAK: Final Back

This is our final version of the back of the Digipak. We feel this is this links with the whole vibe and RnB genre due most songs being about relationships. We have included the conventional content on the back with the barcode, production information, logo of production company and tracklisting.

DIGIPAK: Front Cover

As our digipak is to be used for an entire album rather than just for Tyler Noel's single, If You Wanna Leave, we visited her Soundcloud page in order to gain inspiration for a potential album title. 

Some potential titles included: Remedy, More Than Friends and I Can Do Better. After deliberating within our group and asking members of our target audience for their opinions, we realised that More Than Friends was the favourite and thus the smartest choice for the album. We then substituted this new title onto our existing digipak cover to create our final image: