Prop List & Reasons For Use

PLANNING: Timeline

MONDAY 27 OCTOBER

LOCATION: Richmond - Little Green

ACTORS: Niyat

SHOTS: performance shots (park and theatre)

PROPS: none

WEDNESDAY 29 OCTOBER

LOCATION: Richmond - Little Green and along the river

ACTORS: Niyat and Christian

SHOTS: negative and positive flashbacks

PROPS: none

FRIDAY 31 OCTOBER

LOCATION: Kingston - Bentall's Centre (Costa)

ACTORS: Niyat and Christian

SHOTS: negative flashbacks

PROPS: phone and hot drinks

SATURDAY 1 NOVEMBER

LOCATION: Niyat's house

ACTORS: Niyat

SHOTS: bedroom performance shots

PROPS: bed and mirror

TUESDAY 4 NOVEMBER

LOCATION: Gunnersbury Catholic School

ACTORS: Christian and extras

SHOTS: negative flashback of poker game

PROPS: phone, cards, poker chips

RESEARCH: Music video analysis

PLANNING: Casting

PROTAGONIST (Tyler Noel)

Stephanie Girgis:

- 19 years old

- Olive skinned

- Petite

Niyat Tesfamariam:

- 18 years old

- Black

- Average size 

Due to availability and scheduling issues, I was cast as the protagonist. This was more convenient because, as a part of this media group, I was always available on the set of the video shoot. This also meant that I was already familiar with the video's concept and the lyrics.

ANTAGONIST (love interest)

Christian Kalialia:

- 19 years old

- Black

- Tall yet toned

Andy Williams:

- 19 years old

- Black

- Strong build

Christian Kalialia was cast due to his flexible schedule and also his tall figure would make him seem more intimidating towards the protagonist,.This explains why Tyler Noel had not left him before the point in her life at which she decided to finally pluck up the courage and present him with this ultimatum.

PLANNING: Costume and Make Up

PLANNING: Locations

Locations from Mikeslondon

PLANNING: Animatic

PLANNING: Storyboard

PERFORMANCE SHOTS

FLASHBACKS

PLANNING: Actors wanted

This was the poster designed to advertise to get actors wanted for our music video.

PLANNING: Shot List

Day: Monday 27^th October

Locations: Richmond Green

Shots:

Performance shots

-          Walking down the long path (close up)

-          Singing on bench (medium shot)

-          Photoshoot

Narrative:

-          Actors laughing on the bench (medium wide shot)

Day: Thursday 30^th October

Locations: Richmond River

Shots:

Narrative shots:

-          Walking down the path (long shot)

-          Photoshoot

Day: Friday 31^st October

Location: Kingston – Bentall centre

Shots:

Narrative shots

-          Boys chilling together (Medium wide shot)

-          Chilling together (over the shoulder shot)

-          Chilling together (medium wide shot)

Day: Sunday 2^nd November

Location: Niyats house

Shots:

Performance shots

-          Sitting on a bed (long shot)

-          Mirror (over the shoulder, medium shot)

-          Singing (Close up)

Day: Tuesday 4^th November

Locations:  Small room with table

Shots:

Narrative shots:

-          Phone receiving messages (close up)

-          Poker chips (Close up)

-          Everyone at the table (medium wide shot)

-          Shot of protagonist (over the shoulder shot) 

PLANNING: Audience Profile

As Tyler Noel's song, If You Wanna Leave, is an R&B song, I initially looked at the target audience of this genre. Common audiences are often between the ages of 13 - 25 due to the explicit language and mature subject matter that R&B music sometimes has, such as Boyz II Men's I'll Make Love to You and Beyonce's Rocket.

I then took to Twitter to look directly at Tyler Noel's existing audience by finding out what kind of social groups are present in her list of followers. I found many young, black men and women as well as a few mature, white men. As her white male followers are significantly a minority, I decided that the target audience for our music video would be 13 - 25 year old black women. This idea was also supported by the subject matter of the song which promotes the empowerment of women. 

I then looked at Tyler Noel's Facebook page to support my findings on her existing fan base. A feature on the Facebook app is the ability to see a generalisation of the people who 'like' her page. What I found through finding this out is that her fan base is similar to that of the R&B genre. However, her fan base ranges to a much older age than the generic genre which emphasises the mature tone and subject matter of her music. I took thois new information on board in order to change my opinion on who Tyler Noel's target audience would be - I pushed the age range up to 15 - 35 year olds in order to incorporate her existing audience. I also took into consideration similar artists to Tyler Noel such as Mary J Blige as this would give me an idea as to who would be interested in her music.

I looked at Mary J Blige's Twitter page in order to find out what kind of people are interested in her music as this could strengthen my idea of what Tyler Noel's audience could be. I found that her audience is very similar to that of Noel as I found many young, black women in her list of followers as well as some older women and some girls of other nationalities. However, the audience that I felt would be our target demographic - black women aged 15 to 35 - was the most significant social group within this list.

Budget Britney

PLANNING: Lyric analysis

Tyler noel if you wanna leave lyrics - lyric analysis from Mikeslondon

PLANNING: Permission to use song

We emailed Tyler Noel to get permission to use her song. 

This is the response we got from Tyler Noel allowing us to use her song.

Main Pitch Feedback

Main Pitch Powerpoint

Main Pitch for Music Video

PLANNING: Similar Artists

Similar artists from Mikeslondon

PLANNING: Artist Research

Artist Research - Tyler Noel from niyattesfamariam

Initial Ideas: Music Shortlist

After brainstorming our ideas of what artists we were considering to use for the making of our music video, we narrowed it down to three unsigned artists, each with a song we would like to use.

1. Hustle and Finesse by Jizzle

https://soundcloud.com/goldenchild772/jizzle-hustle-n-finesse

2. Only The Lonely by Courtney Bennett

https://soundcloud.com/ryanleslie123/07-only-the-lonely-ft-courtney

3. If You Wanna Leave by Tyler Noel

https://soundcloud.com/tylernoel/if-you-wanna-leave

RESEARCH: Magazine Adverts

Research into Magazine Adverts